| Theme:
Marketing Research
U.S.
Census Bureau
Find a vast array of census data at www.census.gov
Marketing
Research Firms
Links to major marketing research firms are available at www.quirks.com/source/sb.html
Marketing
Careers
Considering a career in marketing? Visit www.ama.org
Trademark
Find out how to trademark a design, name or other identifying mark by
visiting the U.S. Patents and Trademark Office at www.uspto.gov
Business
Name
See how one consulting firm helps clients pick the right name by pointing
your web browser to www.namebase.com
Private
Labels
Curious about how generic and private label products are manufactured?
Visit the Private Label Manufacturers Association at www.plma.com
Warranties
Protect yourself! The Federal Trade Commission has more information about
warranties at www.ftc.gov
Procter
& Gamble
Delve deeper into Procter & Gamble’s marketing and brand management
strategies at the firm’s home page, www.pg.com
Source:
The Future of Business, Millennium Edition, South-Western College Publishing
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