Theme: Marketing Research

U.S. Census Bureau
Find a vast array of census data at www.census.gov

Marketing Research Firms
Links to major marketing research firms are available at www.quirks.com/source/sb.html

Marketing Careers
Considering a career in marketing? Visit www.ama.org

Trademark
Find out how to trademark a design, name or other identifying mark by visiting the U.S. Patents and Trademark Office at www.uspto.gov

Business Name
See how one consulting firm helps clients pick the right name by pointing your web browser to www.namebase.com

Private Labels
Curious about how generic and private label products are manufactured? Visit the Private Label Manufacturers Association at www.plma.com

Warranties
Protect yourself! The Federal Trade Commission has more information about warranties at www.ftc.gov

Procter & Gamble
Delve deeper into Procter & Gamble’s marketing and brand management strategies at the firm’s home page, www.pg.com

Source: The Future of Business, Millennium Edition, South-Western College Publishing

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